'Serial volunteer' launches council run

Candice Ferguson says housing affordability belongs in growth plan

Rachel Lorenz
Special to Colorado Community Media
Posted 9/3/21

Candice Ferguson, a former marketing communications executive, has announced her candidacy for the District 1 seat on Littleton City Council. Ferguson, 45, said in an interview that “the how” and …

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'Serial volunteer' launches council run

Candice Ferguson says housing affordability belongs in growth plan

Posted

Candice Ferguson, a former marketing communications executive, has announced her candidacy for the District 1 seat on Littleton City Council.

Ferguson, 45, said in an interview that “the how” and “the why” of growth is one of the top issues facing Littleton.

Investment in growth takes analysis, time, well-thought-out planning and input from the community, she said.

“Not everyone wants big business in town, and that's understandable,” she said. “But sometimes, you know, the need of the city far outweighs the wants.”

Ferguson, who said she has a strong sense of public service, ran and lost in the Democratic primary for Colorado House District 38 in 2020. Before that, she was the digital director for the Bond 4A initiative that passed in 2018. She's also been a “serial volunteer” in Littleton Public Schools for 11 years.

She is running for the council seat held by incumbent Patrick Driscoll, who is seeking reelection.

Ferguson said it's important to get to know your community, who you're engaging with.

“I will make an excellent city council member because I have the ability to evaluate many viewpoints of a single issue in a thoughtful manner so that everyone is represented,” she said.

Ferguson cited Littleton's housing crisis as another top issue. If the city intends to create a strong, inclusive community, it's practical to ensure affordable housing is part of its growth plan, she said.

“Littleton is not at its best when our teachers, our first responders, our grocery store workers can't afford to live here,” she said, suggesting that it was time to reassess the “archaic notion” that profit is incompatible with responsible growth.

“Data-driven decisions are really, really important and, at the same time, you can never forget the humanity component,” she said.

Ferguson supports the ballot measure to raise Littleton's sales tax by 3/4-cent and hopes voters will, too, come November. As someone who has lived in Littleton for over three decades, she said she's seen what happens Littleon doesn't reinvest in itself and its resources.

A healthy capital project fund could make sure that roads are up to date, police resources are funded and that mental health becomes a component in all that the city does, she said.

Ferguson wants to leave “a robust, well-run, cohesive city,” for the next generation, and she thinks Littleton's on track to do that.

“I think part of that is investing in the people,” she said. “We talk so much about taxes and investing in things, the tangible, the roads, the water. All of that is hyper-critical. But sometimes we fail to talk about the people who make that happen.”

Ferguson has collaborated with teams of all sizes in both small and large businesses in her nearly 20-year career in marketing communications. Not one to work “in a silo,” she's excited at the prospect of engaging with city leaders and the public on behalf of District 1 if she wins a council seat.

“Although I haven't done it before, I have all of the tools I need to step in, learn what I need to learn and do it very well,” she said.

Ferguson is transitioning from her role as a marketing executive for companies like IHS and Dex Media Inc. to a new venture which she began developing in quarantine. She is married and has chosen to raise her family in Littleton, the same city she grew up in.

Ferguson can be reached via email at CandiceForCityCouncil@gmail.com and her campaign website is candiceforlittleton.com.

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