Film director R.J. Cutler is especially known for “The War
Room,” his documentary about Bill Clinton’s campaign, and his
latest film, “September Issue” records precise strategies too. The
documentary, screened at Sundance and other prominent film
festivals prior to wider release, is about creation of the
September issue of Vogue magazine, a glossy, thick “Bible” for an
industry that inspires not only creative involvement, but
considerable scorn.
It is a fascinating, in depth look at a world unfamiliar to
most, at how the mega issue is created, and at the geniuses
involved— regardless of one’s political view of the fashion world,
brilliant minds are involved.
Central to the story is legendary editor Anna Wintour, daughter
of a British journalist, said to be cool and abrasive. (Think Meryl
Streep in “The Devil Wears Prada,” fashioned after Wintour’s
reputation). While she is clearly firm about her vision, she also
has vulnerable moments, including introductory comments about
attitudes towards the $300 billion dollar global fashion
industry.
The annual September issue of Vogue spells out what’s in style
and also looks at current art and ideas. The film follows
production of the four-pound 2007 issue, the biggest ever with 840
pages, over eight months. (The 2009 issue contains 584 pages).
Creative director Grace Coddington, the one who dares to
disagree with her editor, works intensely through the process with
flaming shoulder-length red hair flying, seeing amazing photo
layouts created under her vision. A former model, until injured in
an accident, she is probably the star of this tale, which is
particularly about the relationship between two remarkable women
and the other employees who feed ideas and various special skills
into the final product.
Following an initial by-invitation screening by The Gilt Groupe
at the Landmark Theatre in Greenwood Village, the film opened at
several art theaters (currently the Esquire) and is being promoted
nationally. Gilt Groupe is a rapidly growing national multi-million
dollar company that offers daily sales of designer fashions and
luxury items online to 1.3 million registered members at discounts
of up to 70 percent. It was founded in 2007 by Alexis Maybank, an
early e Bay employee and partners and has attracted capital
investment. (See www.gilt.com for
a look at a new business model).
Maybank spoke briefly at the screening and appeared at an
after-party at Jing, organized by local members Amanda Bennett,
Lauren Brownstein, Lauren Cannon Davis, Auna Jornayvaz, Sharon
Castrow Leone and Monica Owens.