RelyLocal founders Steve and Megan Ramsey of Bend, Ore., believe
so much in the strength of small town economies that they’re
spending the next several months driving more than 18,000 miles to
promote their message.
One of their first stops was Colorado, where they celebrated the
ribbon cutting for the RelyLocal Littleton campaign Sept. 22. The
idea is new to Littleton, but already has a presence in more than
550 communities in the United States. It’s a Web-based initiative
that seeks to connect local people with local businesses and keep
money circulating within a town, instead of going elsewhere.
“RelyLocalLittleton is a company to make your business stronger,
to make your economy stronger,” RelyLocalLittleton chief Sharlene
Briggs said.
The project’s website, www.RelyLocalLittleton.com, offers a
directory of Littleton-based businesses and services. By getting
residents to spend their money locally, the campaign aims to
increase tax revenues, create jobs and bolster the city’s economy.
The website also has a job board, printable coupons, a calendar of
networking events and resources to help small businesses
compete.
The Ramseys came up with the idea for RelyLocal a little more
than a year ago, when they tired of hearing about the economy’s
poor performance. While walking in the downtown area of Bend –
which is ironically centered on Wall Street – they came to the
conclusion that the key to a sustainable economy is buying local.
If a small town’s economy is strong, there’s little need to worry
about national woes.
“Without a healthy Main Street, there is no Wall Street,” Steve
Ramsey said, referring to the larger Wall Street in New York
City.
Since then, their start-up business has exploded. They launched
more than 50 local campaigns after only a few months, and most
recently reported 325 percent growth in the second quarter of
2011.
RelyLocal outposts also exist in several other metro Denver
locations, including Broomfield, Parker and Highlands Ranch. The
Littleton ribbon cutting was held at Old Mill Brewery in historic
downtown and attended by a plethora of local business owners and
South Metro Denver Chamber of Commerce representatives.
RelyLocalLittleton already has dozens of business listings. A
one-year partnership is $300, which gets companies a full-page
listing, coupons, online referrals, social media advertisements,
sponsorship, access to events and communication outlets.
For more information, interested individuals can contact Briggs
at sharlenebriggs@relylocallittleton.com.