My Name Is... Sarah Shuel

Band promoter ready for the big time

Posted 9/23/19

Dreaming big I just started my own company last month. I work with bands who are locally famous and trying to take it to the next level. I do their PR, booking and social media. I haven’t expected …

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My Name Is... Sarah Shuel

Band promoter ready for the big time

Posted

Dreaming big

I just started my own company last month. I work with bands who are locally famous and trying to take it to the next level. I do their PR, booking and social media.

I haven’t expected this level of success, and I already have too much work. I’m working on how to scale it — I’m thinking about hiring people. I’m lucky to be doing what I want.

Drained batteries

Float Like a Buffalo is my biggest client. They’re from Littleton, and they played Red Rocks this summer. I also work with Silver and Smoke — they’re a funk band on the way up.

It’s kind of like jumping off a cliff. I’m a creative person too, so it feels right. It’s challenging, because I’m an introvert. My batteries get drained quickly in social situations. It’s been a challenge to be “on” all the time, but it’s making me grow.

Scholar abroad

I grew up in Colorado, but I’ve lived in or visited Rome, Spain, Greece, China, Cambodia, Thailand and Vietnam.

I was doing research — I got a scholarship to do parallel research in different countries. My topic was how student bodies were using social media to organize under political agendas.

Biased news

In Italy, everyone reads numerous newspapers every day. But they’re all run by political factions, so readers know the news they’re getting is biased. So they read multiple sources to make sure they get a well-rounded picture. They weren’t big on social media when I was there. They prioritized in-person interaction.

China was the opposite. They’re very technologically advanced, but their access is tightly controlled. The first day I was there, I wanted to see how far I could push things. I searched for “1989 Tianenman Square Massacre,” and my internet access went down for 48 hours. We were placed on house arrest for a night when we came back from visiting Tibet.

It really defined who I am. People think this is morbid, but I thought I was going to die in China. It made me present in the moment.

If you have suggestions for My Name Is, please contact David Gilbert at dgilbert@coloradocommunitymedia.com.

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