If a Texas development group gets its way, an extended-stay hotel could be coming to the downtown Littleton area. Pure Strike Development, based in Bryan, Texas, has submitted plans to the city to …
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If a Texas development group gets its way, an extended-stay hotel could be coming to the downtown Littleton area.
Pure Strike Development, based in Bryan, Texas, has submitted plans to the city to build a five-story, 120-room Woodspring Suites hotel at 5280 South Santa Fe Drive — a vacant lot just northeast of the intersection of Santa Fe and Prince Street.
The hotel would feature “an inviting lobby and guest area, fitness room and guest laundry facility,” according to a letter of intent sent to the city from Pure Strike partner Pete Kramer in December 2017. The rooms would feature full kitchens, the letter says.
“As a limited service property, our guests would be going off-site for dining, bars, nightlife, etc.,” the letter continues. Pure Strike formally submitted their plans to the city in August 2018.
The plans conform to the 1.6-acre site's zoning and therefore do not require public hearings before approval, said city Planning Manager Mike Sutherland. Though the site lies within the B-3 zoning district and therefore is not subject to height limitations, city staff have expressed concern over the project's height, Sutherland said.
“We're looking at how it fits into the neighborhood,” Sutherland said.
City staff could deny the current site plan and request a new one, Sutherland said, though Pure Strike could request an appeal — which would trigger a public hearing.
“We still need to complete our review, though,” Sutherland said. “I can't really say what we'll do until we have the full picture.”
City council added the parcel to the area covered by the city's Downtown Design Standards at its Jan. 15 meeting. The standards mandate aesthetics and design elements in keeping with the architectural vernacular of downtown.
However, the ordinance included a clause exempting the hotel plans from the design standards, though the standards would kick in if Pure Strike wanted to expand the hotel at a later date.
Still, the move prompted backlash from Pure Strike, which sent representative Rachel Burkhart to speak to council.
“What we need from the city at the moment is consistency,” Burkhart told council at the Jan. 15 meeting. “We have implemented multiple design requests the city made. We changed the entire exterior to match the downtown neighborhood.”
Mayor Debbie Brinkman said the extension of the design standards was not necessarily in direct response to the hotel proposal, but the plans did draw the city's attention.
“It was essentially an oversight when we created the standards that we left that area out,” Brinkman said. “It's easy to miss a block. We want to protect and preserve that area.”
The proposal has undergone intense scrutiny and preparation, said Kramer, the Pure Strike partner.
“There's a lot that has to be ironed out and revised as additional information comes in,” Kramer said. “I wish the process was faster, but that's how these projects go.”
The Denver area is home to three other Woodspring Suites hotels, according to an internet search. Room rates range from $60 to $80 a night, according to the company's reservations page.
Kramer would not say how many other hotels Pure Strike owns, but said the total is “less than 10.”
Kramer would not say if all the company's other hotels are Woodspring Suites.
“I don't know what that matters,” Kramer said.
The hotel could prove a boon to downtown, said Greg Reinke, president of the Historic Downtown Littleton Merchants Association.
“We're trying to bring in tourism, and tourists need places to stay,” Reinke said. “We don't have anyplace to put people. You've got hotels on County Line and Wadsworth, but we've got 22 bars and restaurants in downtown, and we want people to come visit them.”
Brinkman said she's skeptical of the plans.
“I think that there are areas of Littleton where a very nice boutique hotel would be appropriate,” Brinkman said. “Do I think Woodspring is that? No, I don't.”
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