The Colorado Department of Transportation and Colorado State Patrol remind Denver Broncos fans to be responsible while cheering on their team in the …
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The Colorado Department of Transportation and Colorado State
Patrol remind Denver Broncos fans to be responsible while cheering
on their team in the 2011 NFL playoffs.
"While I encourage everyone to have fun cheering the Broncos on
to victory, I implore you to do so in a safe and responsible
way," said Col. James Wolfinbarger, chief of the Colorado State
The U.S. Department of Transportation's National Highway Traffic
Safety Administration is teaming with the National Football League
and Techniques for Effective Alcohol Management Coalition to help
endorse the important safety message of not drinking and driving to
all NFL fans.
"If you are preparing to consume alcohol while you watch our
beloved Broncos play, we suggest that you do it sensibly, by
handing over your keys to a designated driver," Wolfinbarger said.
"Just like the Denver Broncos will try to execute their game plan
to win the game, anyone drinking during the games should carry out
a designated driver plan to make sure they get home safely.
Drafting a designated driver this weekend will be the correct play
call for a sure win."
Recently, more than 1,677 Coloradans were arrested for a DUI
over the holiday season. Preliminary reports show there were 45
fatalities on Colorado roadways during the holiday season; 15 of
those were alcohol-related. In 2010, over 10,000 people were killed
in motor vehicle traffic crashes that involved at least one driver
or motorcycle rider with a blood alcohol concentration of .08 or
higher (.08 grams per deciliter or higher). The next "Heat is On"
DUI enforcement period will be Super Bowl weekend from Friday, Feb.
3 through Monday, Feb. 6.
We are also asking all party hosts to use a prevent defense to
discourage their guests from drinking and driving. And make that
extra effort to be sure everyone who will be drinking has assigned
a sober designated driver.
"Designated drivers are the real play makers for the team,
because they make sure that their teammates get home safely," said
Don Hunt, executive director at CDOT. "We want everyone to make the
right decision for this weekend and remember real NFL Fans Don't Let Fans Drive Drunk."
The Fans Don't Let Fans Drive Drunk message supports the
league-wide designated-driver campaign called Responsibility Has
Its Rewards. Celebrating its ninth season in 2011, the campaign
encourages fans to participate in designated-driver programs
supported by beer and concessionaire companies at every NFL stadium
nationwide. Throughout the season, more than 175,000 fans made the
decision to be designated drivers; 9,657 Broncos fans have taken
the designated driver pledge at Sports Authority Field at Mile High
this season, nearly doubling last year's record of 5,975. Because
of its success this year, the designated driver program will
continue through the playoffs.
"We are proud that football fans are embracing the importance of
using a sober designated driver by actively participating in this
fan responsibility initiative," said Mac Freeman, senior vice
president of business development for the Denver Broncos. "We want
everyone to be safe and enjoy the game, but most importantly, get
home safely afterward."
Fans can sign up at the Bud Light Good Sport designated driver
program booth or at any guest services location at Sports Authority
Field at Mile High. Fans who pledge to be a designated driver for
their friends or family will receive a complimentary non-alcoholic
beverage and a chance to be selected as the "Designated Driver of
the Game." The Designated Driver of the Game will be recognized
during the game and receive a $100 gift card to the online team
The Denver Broncos Designated Driver of the Year, David
Ostermeier, was selected at the final home game of the Denver
Broncos. He won a $1,000 gift card to the online Broncos Team Store
along with a sideline visit at last weekend's game against the
Kansas City Chiefs. He will also be entered to win a trip to Super
Bowl XLVI in Indianapolis if the Broncos win the AFC Championship.
Rewarding responsible behavior is just as important to the Fans
Don't Let Fans Drive Drunk safety message as reminding fans about
the risks of drinking and driving.
More information can be found on NHTSA's Super Bowl XLVI page.
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