Castle Rock pizza shops share a slice of profits, food

Pizza competitors come together to support each other during a tough time

Thelma Grimes
tgrimes@coloradocommunitymedia.com
Posted 4/6/21

Granelli’s Pizzeria and 212 Pizza Co. in Castle Rock suspended competition to team up in a time of need. The two companies agreed to share profits and food after 212 Pizza Co. was voluntarily closed …

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Castle Rock pizza shops share a slice of profits, food

Pizza competitors come together to support each other during a tough time

Posted

Granelli’s Pizzeria and 212 Pizza Co. in Castle Rock suspended competition to team up in a time of need. The two companies agreed to share profits and food after 212 Pizza Co. voluntarily closed due to a positive COVID-19 case. Crooks said she made the decision for the safety of her team.

On March 26, Robin Crooks, co-owner of 212 Pizza, said a staff member contracted COVID which in turn pushed the business to shut down for 10 days.

To avoid wasting food, Crooks said she offered to donate all of her produce to Granelli’s Pizza.

Angie Trano Wurm, owner of Granelli’s, said she was on vacation when her general manager called to tell her 212 had to shut down. She said she told the general manager to write a check for the food supplies and was shocked when Crooks refused payment.

Wurm contacted Crooks and proposed that she promote Granelli’s website on the 212 Pizza Co. website during the closure and they share the profits for a day.

Soon, word spread in Castle Rock about what Granelli’s was doing to help a neighboring business.

With lines and call-in orders stacking up, Wurm said they had customers coming from Pueblo, Thornton and Boulder just to help the two businesses.

On March 31, Wurm presented Crooks with a $4,000 check. Wurm said she had hoped it was more, as Crooks said the gesture meant so much more than the money.

“It gives me chills,” Wurm said. “I had no idea it would turn into something so amazing. This country has been through so much this last year. There are so many struggling businesses, we have to help each other.”

Crooks said having to shut down is tough on every business, estimating she lost about $30,000 over the 10-day period. She reopened on April 1.

“Something like this to a business is huge,” she said. “It is just devastating.”

Crooks said one of the biggest stressors through it all is that she has 36 part-time and full-time employees who went without a job for 10 days. Crooks said her goal is to find a nonprofit or government-support program that can replenish some of the lost wages.

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