Bolle attends Play It Again Sports trade show

Press release
Posted 8/18/11

David Bolle of Play It Again Sports of Littleton attended the sporting goods franchisor's annual Summer Meeting and Trade Show July 17-19 at the …

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Bolle attends Play It Again Sports trade show

Posted

David Bolle of Play It Again Sports of Littleton attended the sporting goods franchisor's annual Summer Meeting and Trade Show July 17-19 at the Minneapolis Convention Center in Minneapolis, MN. Bolle returned with new insights that will optimize the shopping experience for local families looking for quality, in-season used and new sporting goods and equipment.

"Our focus is on stocking the sporting goods that our local customers need and want," said Bolle. "The annual Summer Meeting brings me up to date on the latest trends, regulations and market conditions both locally and nationwide so that I can keep our store stocked with the right items at the right time and at the right price in preparation for the start of the school sports season."

Play It Again Sports of Littleton encourages people to "Reuse, Recycle, Replay," and to underscore the importance of this aspect of the business, this year's conference featured a workshop that educated franchisees on how to acquire more quality used sports and fitness equipment in their community to keep up with their customers demand. "It's a difficult economy, but families still want to support their children's interest in sports," explains Bolle. "We must do a better job of communicating to our customers we need them to bring us their quality used sports and fitness equipment so we can satisfy more of our customers' used product needs."

Play It Again Sports of Littleton lets shoppers sell or trade-in used equipment in good condition to help offset the cost of outfitting themselves, their children or even entire teams with the equipment they need for the current season.  All of the store's prices on quality new or used sports equipment are deeply discounted off of regular retail.

In addition to sessions on perennial top market categories like fitness and baseball/softball, the program included a preview of the lacrosse market, reflecting the growing popularity of this sport.  Attendees also had the opportunity to network with vendors, franchise management and each other at an event held at the Bayside event center in Excelsior on Lake Minnetonka.

"The Market Preview sessions really help me plan to meet the current needs of my customers," said Bolle.  "They help me know what to stock, when to stock it and how to price it.  And, they help me set a fair price for buying and selling quality used sporting equipment, too.  This type of knowledge helps ensure that local families and sports enthusiasts will find the quality, value and selection that they expect when they come into our store."

For more information about Play It Again Sports of Littleton, please contact David Bolle at 303-798-8824.

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