Here’s the problem: Little Johnny, a Boy Scout, is proudly marching in the Western Welcome Week parade, leading the way for the Veterans of Foreign Wars. Grandpa is a World War II vet who lives in another state. How do you share Little Johnny’s accomplishment with him?
Here’s the solution: Krowds.
Krowds is a free smart-phone application that allows proud parents — and everyone else — to instantly share video with not just Grandpa but the world, if they choose. It’s simple to use, and there are no limits on how long the videos can be. While most video ends up as files that are too big to conveniently email, Krowds has solved that problem so Grandpa can see Little Johnny without the frustration of an eternal download. The free app is available for both Android and iPhone users. Visit krowds.pixorial.com for more information.
“People don’t live their lives a handful of seconds at a time,” said Laura Higgins, senior vice president of sales and marketing for Pixorial, a tech firm that launched in 2009 in Arapahoe County, perhaps best known for developing Google Drive.
For that effort, the company earned the Colorado Technology Association’s 2012 Apex Award for Technology Project of the Year. In 2013, it was a finalist for the South Metro Denver Chamber of Commerce’s Emerging Business of the Year Award.
Pixorial is working with Colorado Community Media to let locals shine during Western Welcome Week’s Festival Day, Aug. 17. They’re urging parade-goers to shoot their own video via Krowds, and a highlight reel will be featured on the Littleton Independent website, ourlittletonnews.com, by that very same evening.
Krowds has the added bonus of allowing parade-goers to get different perspectives of the scene while they’re actually still there, so if something interesting happens on another block or you see a concession stand you particularly want to visit, you can be on the move right away.
“The Littleton Independent will be testing this extremely innovative software during the WWW parade to determine if bringing together future Krowds Videos is feasible,” said Jerry Healey, publisher. “If so, expect us to bring together Krowds Videos for sporting events, concerts and breaking news — wherever a large group gathers. As a small news organization, we cannot have video cameras up and down a parade route. But by using Krowds, we can by integrating community-generated content. In the end, this video will have more interesting content because of the sheer numbers of participants uploading their content.”